Patagonia

PATAGONIA

An AR app that lets you scan any Patagonia item on the spot, no QR code, no hassle, and instantly see its full sustainability story.

The Concept

Our idea was an AR app for Patagonia — no QR code needed. You simply point your phone at any Patagonia item, and the app automatically recognises it, showing full sustainability statistics about that specific piece.

I had to switch groups in week 2 because someone’s partner wasn’t present enough, but despite the disruption, the three of us made something beautiful and, above all, effective. I especially enjoyed designing the app itself.

App Features

Four key screens that make the Patagonia AR app work; from scanning clothing to earning rewards for cleaning up trash.

Item Stats

SCREEN 1

Scan any Patagonia item — the app automatically recognises it and shows full sustainability data.

Scan Trash

SCREEN 2

Use AR to scan litter on the street and earn points for contributing to a cleaner world.

Points Menu

SCREEN 3

Track your earned points, redeem discounts, and see your impact — all in one clear overview.

Challenges

SCREEN 4

Complete sustainability challenges to earn bonus points and unlock exclusive Patagonia rewards.

Points System

The app features a gamified points system that rewards users for sustainable behaviour,
making eco-consciousness feel rewarding and fun rather than obligatory.

🗑️

Scan litter

Point your camera at trash on the street and earn points for every piece you identify and report.

🏆

Complete challenges

Daily and weekly sustainability challenges that push you to act, and reward you when you do.

🎁

Win rewards

Redeem your points for real Patagonia discounts, exclusive gear, and early access to new collections.

Promotion

To promote the app and raise Patagonia’s awareness among young people, we built a Snapchat filter and a video demonstrating the app in action.

Why Snapchat?

Patagonia’s target audience — young, environmentally conscious people aged 18–30 — is highly active on Snapchat. An AR filter is native to the platform, costs nothing to share, and spreads organically when people enjoy using it.

The filter was designed to feel on-brand: clean, minimal, and tied to the outdoors aesthetic Patagonia is known for.

Interactive Prototype

Explore the full Patagonia AR app prototype, designed in Figma.

Press [f] for full screen

Explore the full Patagonia AR app prototype, designed in Figma.

Promotional Videos

Promotional video content created for the Patagonia app.

My project video

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