KITTYLINGO
01
Kittylingo
Kittylingo is a language course aimed at young people between 18 and 35 — though older learners are also very welcome. This target group doesn’t learn because they have to, but because it benefits them: travelling, understanding culture, and personal development.
The teacher didn’t think it was an ideal idea at first; but I was able to prove him wrong.” I really enjoyed this project and the concept came together as a very strong project.
🎵
Music
😂
Humor
🎮
Games
🌍
Culture
02
Research
You might think: Duolingo already exists, so why would you buy a language course? Duolingo hasn’t been updated in 13 years and is purely gamified. A course at LOI is far too expensive. With Kittylingo, you learn through music, humor, games, and content that actually appeals to you.
I also researched the App Store. Looking at the top 50 apps, language apps are consistently present; both in free and paid rankings. This proves the market is alive, large, and profitable.
9
10
Free apps (most well-known)
Paid apps — number one costs €30!
03
Website Prototype
The full sales page for Kittylingo, designed in Figma.
Press [f] for full screen
The full sales page for Kittylingo, designed in Figma.
Hold sideways for better view.
04
Promotion Slide
Instagram / TikTok slideshow cut into 4 slides.
05
Promotional Videos
Promotional video content created for the Kittylingo campaign.
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