DE BLAFBUS
01
The concept
De Blafbus is a dog services subscription — a flexible, all-in-one membership for dog owners. The idea started as “Pootjes op pad” but it could’ve been about any animal. Narrowing it to dogs and giving it a stronger identity made the concept click.
02
Logo designs
I went through several logo iterations before arriving at the final design. Each version pushed the identity closer to something clear and ownable.
03
Colour Palette
Three deliberate colours, each chosen for what they communicate to the Blafbus audience.
Dark blue
Confidential and complementary: brings trust and professionalism to the brand.
Light blue
Confidential, friendly and calm: the soft backdrop that keeps the brand approachable.
Orange
Warm, friendly and overflowing with energy: grabs attention without being aggressive.
04
The Subscription
The key differentiator: you choose your own schedule. Don’t need a haircut? Skip it. Want only group training? Done. Want both training formats? You get a discount.
📅
Your own schedule
Only want walks? Just pick walks. Don’t need grooming? Leave it out. The subscription adapts to you, not the other way around.
🐕🦺
Group or private training
Choose between group sessions or one-on-one training. Select both and you automatically unlock a combined discount.
✂️
Optional grooming
“My dog doesn’t need a haircut at all, I do it myself.” That’s perfectly possible! Just leave grooming out of your plan.
⚡
Limited spots
The top-right corner always shows how many spots are still available, nudging you to act before they’re gone.
05
Figma Prototype
The full Blafbus website, designed in Figma.
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The full Blafbus website, designed in Figma.
Turn sideway for a better view.
06
My project video
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